AI & tools

AI for your everyday work

Start with one task. Learn the method, use the free tools, or work through it together.

Choose how you want to start

02

Follow a guide

Read the step-by-step AI guide and download the resources that go with it.

Open the guide
03

Design an AI workflow for one task

Proposed scope: inputs, instructions, a worked example and review criteria. Implementation is separate.

Explore the service scope

Need a tool connected to your AI app?

Get one supported MCP connection installed, check an agreed task together and receive a walkthrough and handover.

Explore MCP installation and onboarding

An example AI brief

VAGUE REQUEST

Help me improve my CV.

A CLEARER BRIEF

Use my current CV and the supplied job description. Draft three achievement bullets in English. Keep my role, dates and verified results unchanged. Flag missing evidence. Return an editable draft and a short list of questions.

Illustrative teaching example. It is not a client result or a promise of hiring success.

Use these with the lesson

How I check the result

ILLUSTRATIVE WORK SAMPLE

A conversion diagnostic, step by step

See how I separate observations, hypotheses and checks. The sample uses synthetic data, not results from client work.

Read the work sample
NEWSLETTER CONCEPT

Practical Notes

Ideas about marketing, AI and careers, with examples to try in your own work.

Read the sample issue now. Subscriptions are not open yet, and the publishing schedule is not set.

01 / SAMPLE ISSUE

A useful brief beats a longer prompt

A simple exercise for your next AI task.