Following a conversion
A sample diagnostic from the first ad click to a confirmed purchase.
This is a synthetic diagnostic example, not a claim about a client account or a delivered business result.
Follow the action, not just the total
- Ad click → website visit → signup → first purchase.
- Check whether an action is recorded once after confirmed success.
- Check that failed actions and page reloads do not create extra conversions.
- Distinguish duplicate recording from different attribution rules.
The output
In a diagnostic, I separate observations, hypotheses and recommendations, and explain how to check any fixes. The sample PDF shows this structure.
Explore the original sample
A three-page PDF in English showing what was done and how to interpret the result.
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