Work example
Restructuring Google Ads
From 100+ campaigns to around 20, organised by geography and product.
Explore the projectI’m Mark. Here is what I work on
My main work is in performance marketing. This site also covers how I use AI, prepare career materials and navigate everyday life in Thailand.
Advertising, analytics and the work between them
I work on paid acquisition, analytics and marketing operations. My experience includes international B2B work, advertising platforms, websites, CRM and content.
Most of my paid-media experience is in Google Ads. I also work with Microsoft Ads, Yandex Direct and Reddit Ads. I look at what happens after registration and work with analysts and developers when needed to understand those results.
Tools that earn their place
I use AI for research, documents, creative work and repeatable tasks. I check the sources and review the finished result.
Life in Hua Hin
I live in Hua Hin, Thailand. Here I share observations about everyday life and preparing to move.
Russian & EnglishHua Hin · Thailand
Explore the work
Illustrative sample
Following a conversion
A sample diagnostic from the first ad click to a confirmed purchase.
Explore the projectPersonal project
What brings customers back
Three creative directions exploring curiosity, an easy return and the reason behind an offer.
Explore the projectHave something to work through?
Tell me what you want to work on. We can discuss how I can help during a free consultation.