Work, methods and experiments

An advertising case study, a diagnostic example and a personal creative project. Each page explains what the work is based on.

Work example

From 100+ campaigns to around 20, organised by geography and product.

Illustrative sample

A sample diagnostic from the first ad click to a confirmed purchase.

Personal project

Three creative directions exploring curiosity, an easy return and the reason behind an offer.

Have something to work through?

Tell me what you want to work on. We can discuss how I can help during a free consultation.