Pick a marketing task and copy a brief that asks AI for a usable, checkable result.
These prompts work with information you provide. Remove confidential account details before pasting anything into an AI service; verify every conclusion against your source data.
Review search terms
Example input Search terms export with clicks, cost and conversions for one campaign.
What to verify Confirm the date range, currency, conversion definitions and whether every suggested exclusion is safe.
Act as a PPC analyst. Review the search-terms table I provide. First state the account scope, date range, currency and conversion definition you can actually see. Group terms by intent, highlight spend that may need review, and propose exclusions only with a reason and possible downside. Separate observed facts from hypotheses. Return a table with term, evidence, suggested action and a question to resolve before applying it.
Diagnose a performance change
Example input Two comparable periods, change log and campaign-level metrics.
What to verify Do not treat timing as proof of causation; check tracking changes and seasonality.
Compare the two periods I provide for one Google Ads scope. State dates, currency, attribution and data limitations. Calculate the changes in spend, clicks, conversions and cost per conversion. Cross-check them against my change log. List plausible explanations ranked by evidence, what would disprove each, and the next read-only check. Do not claim a cause you cannot verify.
Brief an ad test
Example input Offer, audience, current landing page and a specific problem to test.
What to verify Check claims, policy, landing-page consistency and what success would mean.
Create three distinct ad angles for the offer and audience I provide. For each, write the customer problem, the claim we can support, a draft headline, a matching landing-page message and a test hypothesis. State what evidence is missing. Avoid invented results, guarantees or unsupported superlatives. Return a concise comparison table.
Review a landing page
Example input Ad copy, landing-page text and the intended conversion action.
What to verify Inspect the actual page on mobile and test the form separately.
Compare the ad promise, landing-page headline, proof and call to action I provide. Identify mismatches that could confuse a visitor. For each issue, quote the supplied text, explain the likely friction and suggest one concrete edit. Separate content observations from assumptions about user behavior. Do not imply you tested the live page.
Summarize results
Example input Campaign table, reporting period, conversion definitions and business context.
What to verify Recalculate totals and make sure platform conversions are not described as revenue.
Write an executive summary of the campaign table I provide. State scope, dates, timezone, currency, attribution and conversion definitions first. Lead with winners, losers and money at stake. Separate platform-reported outcomes from business-qualified outcomes. Then give three actions with supporting evidence and one uncertainty for each. Do not invent missing business results.
Talk through your next step
If a check exposed a problem, we can review one concrete case and decide what to investigate next.