Written findings
A record of what I checked, the evidence behind each finding, and any limits in the available data.
Google Ads audit
Know what to investigate, what to change and what to keep. I review your Search campaigns and deliver written findings with a prioritised action plan.
When an audit is useful
For founders and marketing teams running Google Search ads, especially in SaaS and B2B. Start with a specific question about an existing account.
- Costs are rising, and you need to understand what deserves attention first.
- You have inherited an account and want an independent review before making changes.
- Campaign reports look positive, but you are unsure whether the conversions reflect your business goal.
What you receive
An action plan in priority order
Recommended actions with the reason for each priority, dependencies, and what to check after implementation. Working settings can stay as they are.
One clarification round
Send one consolidated set of questions about the report and I will clarify the findings. New campaigns or a new review period are agreed separately.
How a recommendation is documented
- Observation
- The report combines completed enquiry forms and visits to the contact page as conversions.
- Why it matters
- These actions represent different levels of intent. The combined total does not tell us how many enquiries arrived.
- Evidence to check
- The conversion-action breakdown, campaign goal settings and the agreed definition of an enquiry.
- Proposed action
- Separate enquiry reporting from contact-page visits. Review which actions should guide bidding before changing settings.
- Verification
- Check the agreed reporting view and a permitted test enquiry, if journey testing is included in the scope.
This is an example of the reporting format. Actual findings depend on your account and the agreed checks.
What the review covers
One Google Ads account and one website. We agree on the Search campaigns and date range before work starts.
- Campaign structure and how it supports the business objective.
- Search terms, keywords, negative keywords and targeting.
- Bidding, budget allocation and recent changes.
- Ad messaging and its relevance to the destination page.
- Conversion settings and the definitions used to judge results.
Implementation, ongoing management, a full tracking investigation, feed engineering and other advertising channels are separate work. Performance improvements cannot be guaranteed.
What I need from you
- Your website, business objective and the main question you want answered.
- The campaigns and period to review, plus relevant changes or previous work.
- Read-only Google Ads access. Read-only GA4 access if analytics checks are included.
- What counts as a useful conversion for your business and how you currently assess it.
For the first message, your website and a short description are enough. We will arrange access after agreeing the scope. Please do not send passwords or individual customer records.
Scope, price and timing
A quote before you commit
After reviewing your brief, I will confirm the campaigns, date range, deliverable, price and delivery date in writing. Work starts once we agree and the required access is ready.
A free 30-minute introduction
We can use Google Meet to discuss the problem and whether an audit fits. The call covers your brief and the proposed scope; the account review and written report are paid work.
See how I approach an account
The Google Ads case study explains a campaign restructuring project, the reported results and the limits of the comparison.
Read the Google Ads case studyWhat do you want to understand about your ads?
Send your website and the question you want the audit to answer. I will use that to suggest a scope.