Free tool

Google Ads launch checklist

Work through the essentials, then open the deeper checks when your account needs them.

Progress is stored only in this browser. This checklist is a planning aid; it cannot inspect your Google Ads account.

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01Offer and destination

02Measurement

03Campaign setup

04After launch

Talk through your next step

If a check exposed a problem, we can review one concrete case and decide what to investigate next.