Google Ads readiness check

Do your main conversion actions represent valuable leads or sales?

Can you test a conversion from the ad click through to its recorded event?

Can you separate primary bidding signals from secondary observations?

Can you distinguish submitted leads from qualified leads?

Do you know what happens to a lead after it reaches the sales team?

Can you compare acquisition costs using the same currency and lead definition?

Does each campaign have a clear goal and budget owner?

Have you reviewed search terms and exclusions recently?

Do ads and landing pages describe the same offer?

Do you compare results over a consistent time window?

Are important changes logged with dates?

Is there a named next action when results weaken?