Google Ads
Campaign management, search-term review and performance analysis.
Start with conversion definitions and a controlled change log. Platform conversions are not automatically qualified leads.
Tools in my workflow
The software I use for marketing, analysis, site building and AI-assisted work, with a practical starting point for each.
This is a working list, not a ranking or an affiliate directory. The right choice depends on the task and the data you can verify.
ToolWhat I use it forStart here / limitation
GA4
Website event and traffic analysis.
Check that the important events fire and have the right meaning before reading reports.
Amplitude
Looking at product behavior and user journeys when event data is available.
Useful only when the event taxonomy and population are clear.
ChatGPT and Codex
Drafting, coding, analysis and repeatable AI workflows.
Provide source material and verify the output; do not paste secrets or confidential account data casually.
ClickUp
Tracking work and owners across projects.
A short task list is enough until the workflow needs more structure.
Fireflies
Meeting notes and follow-up context.
Check the source transcript before treating a summary as a decision.
There are no affiliate links here. This list may change as the site and my workflow evolve.
Talk through your next step
If a check exposed a problem, we can review one concrete case and decide what to investigate next.